For many new chiropractors, an intimidating part of a developing career is getting a new practice off the ground. Anyone who has felt the least bit shy at a cocktail party knows the sometimes awkward feeling of meeting new people and forming new bonds. However, with a positive attitude and a bit of adjustment, succeeding with a new practice doesn’t have to be intimidating. Here are just a few tips on succeeding with a new business.
1. Turn Competition into Teamwork
If you’re starting a new chiropractic practice, one of the best things you can do is introduce yourself to other practices in the area. Offer to take other doctors to lunch, and use the opportunity to show your strengths as a person. Explain your values and what your vision is for your practice. Doing so will not only earn you respect, but may also earn you referrals.
2. Understand the Power of Etiquette in Patient Relationships
One of the best ideas that a new chiropractic office can understand is the power of etiquette. Patients will always appreciate a visit to an office where good manners and calm emotions are the norm. Often, patients will be in pain or otherwise worried about their condition, and chiropractors can do much to help simply by providing a safe and calm space for visitors.
3. How a Good Reputation is the Best Form of Advertising
New chiropractors often don’t realize how much their career will be affected by their reputation over the course of their lives. The chiropractic community in any area is likely to be small, and word travels fast when a professional behaves rudely. With many chiropractors in recent years taking even bigger steps into business ownership by developing franchises, practices are succeeding based on the good reputation that chiropractors can offer.
Be kind to everyone you meet, regardless of their social station, avoid drinking too much at outings (demonstrations of bad judgment can be kryptonite for a chiropractic career), and always treat patients with respect, and you will find that the respect you earn translates into a better business and more referrals.
4. Navigating the Rapids of Office Management
When dealing with the ups and downs of a small practice, office management can sometimes be a stressful proposition. With recent advances in office management technology such as with billing software, practice management applications, digitized patient educational materials, and other cutting edge programs like Chiro8000, however, the path towards a smoothly-run practice is certainly growing easier. Remember that a practice is at heart a team-run operation, and each person on the team should be able to do their job to the best of their abilities. When everyone in an office is happy and has the right tools to do their job, success is not far around the corner.
5. When Patients Aren’t Patient
As is the case when anyone isn’t feeling well and needs to go to a doctor’s office, sometimes patients will be in a bad mood during a visit. This is when it is most important to develop the value of keeping a cool head under pressure. Under no circumstances should a chiropractor lose their temper or control of their emotions. While mistakes do happen, any loss of emotional control should be quickly and honestly accounted for. Remember, patients are people too, and have just as many flaws as anyone else. In a practice, however, the onus of professionalism falls on the chiropractor themselves.
For these reasons, striking the right balance with your new chiropractic practice can be an enjoyable and uplifting experience. By getting to know other doctors and earning the respect of patients and employees, the path towards career success becomes an attainable goal. Remember to enjoy the process!