If you work in healthcare, you might not see the importance behind establishing yourself online the same way you have done so offline. However, you might be surprised to learn that neglecting to cultivate a positive online presence could hurt your overall image in the long run. These are just a few ways in which an online presence can save a healthcare professional’s practice.

Build a Firm Reputation

Failing to understand the importance of online presence often leads to misconceptions about who you are. Patients like building trust in healthcare professionals before actually meeting them, and they will often use the internet to do this. If you don’t possess a website or online presence, patients will move on to someone that does.

Acquire Patients

It’s likely you’re already listed in places such as the Yellow Pages, but if someone searches the internet for local doctors, it’s likely your name won’t appear anywhere near the top of the search results. Even if your name manages to show up amongst other doctors towards the top of the list, you’ll likely be passed by for other doctors that have websites. Having an online presence can be the difference between being invisible and distinguished. Pair a website with integrated appointment reminder software, and you’ll be well on your way to improving your practice.

Educate Users

Many people go straight to the internet for healthcare information and research. You should take advantage of this by establishing yourself as an authority in the online world as well. The internet is a great place to reach out and teach others.

Give Your Patients a Feedback Outlet

When you don’t have a website, your patients have no official place to brag on their experiences with you. You don’t want your patients resorting to services like Yelp to describe the quality of service. Give your patients a portal for feedback with a website.

Control Your Brand

Lastly, you get a pretty tight sense of control over your brand when you develop your online presence. Failing to create your own content about yourself only leaves the job for others to do. For example, Google pulls information from other sources to create business profiles for individuals without websites. This can be extremely detrimental if questionable information is lurking online. Seize control over your identity, reputation, and brand with an online presence.

If you’re planning on using the web to enhance your practice, assess any new patients with a quick poll about how they discovered you. You might be surprised to find that many located you on the internet!


By Lizzie Weakley

Lizzie Weakley is a freelance writer from Columbus, Ohio. I went to college at The Ohio State University where I studied communications. I enjoy the outdoors and long walks in the park with my 3-year-old husky Snowball.