Thanks to an ever-expanding customer base and the availability of a much wider variety of products, health nutrition is now a booming business category. But since many products claim to offer much better health benefits, attracting customers and ensuring they keep coming back might not be as simple as it once was. Here’s how you can attract customers to your health products.
Push Quality Ingredients and Certifications
Many of those seeking to improve their health look for third-party certifications and desirable product features, both of which can help boost consumer confidence. Product features can mean the presence or absence of specific ingredients. Customers are likely to buy a product if they perceive some level of benefit to the product’s features. Third-party certifications show the additional, evidence-based benefits offered by your health products and point out that they are safe and effective.
You should not leave your customer with the burden of figuring out the benefits of using your product. Instead, make sure you communicate your product’s features along with the benefits offered. By not asking your customers to do the heavy lifting for you, chances are you will attract more customers, much faster.
Represent at Events
Events present a great opportunity to develop an honest relationship and build a reliable customer base. Put up tents or booths at local events. Apart from availing your products for purchase, you’ll want to offer samples of the items you are selling and hand out coupons. Having your brand represented at events like 10K races, triathlons, or swimming meets strengthens your grassroots marketing efforts, boosting brand awareness and credibility. The more credible and recognized a brand, the more likely it is to attract customers to its products.
At a sporting event, you can make several thousand dollars by selling last-minute items to traveling athletes. Not all of them will remember to bring the necessities. Having learnt that you sell desirable products or items they did not know you carried, locals might buy from you and eventually become regular customers.
Manage Your Brand
In this digital age, we can access all sorts of information at the click of a button, making it important for any brand to manage its reputation. Companies that employ a direct sales business model seem to be under constant criticism and may face even more scrutiny. You need to support your business as it grows bigger. Take the lead and tell your own story or someone else will. Aside from establishing public relations initiatives, you should be out there with the real story before everyone else. In this way, you’ll create a bank of goodwill against depraved, purposely untruthful campaigns. For this reason, companies like ASEA help improve their associates’ online presence through social media and associate replicated websites.
Remember Your Food Focus
We probably would be so much healthier if we went back to eating real food instead of processed foods, most of which contain lots of artificial ingredients. Reminding your customers that health products are meant to supplement their diet will most likely encourage them to shop more from your store. Start by finding out how your clients eat on a regular basis. Once you have this information, you can help them improve their diet, augmenting it with supplements.
Hire a Nutrition Specialist
Product selection and knowledge are important elements. The more knowledgeable you are about the product, the more credible your brand. As such, you need to convince your customers that you really know what you’re talking about. Bringing in someone who knows all there is to know about the category is one way of ensuring you’re providing your clients with the correct information.
Defining your brand identity and developing tactics to project that identity to the world boost your chances of attracting passionate customers. Messaging and public relations initiatives are crucial to your customer-attraction abilities and can, therefore, influence the success of your brand when utilized. Since customers usually ignore abstract benefits, make sure your product offers concrete and specific benefits. You will attract more customers if the benefits included are those that differentiate your brand from the competition.